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Trustee Archive
Neuromarketing is a new field that is rapidly gaining credibility and use among advertising and marketing firms. It uses MRIs to detect changes in brain activity to reveal why consumers make the decisions they do, and what part of the brain is telling them to do so. Neuromarketing will tell a marketer what the consumer reacts to, whether it was the color of the packaging, the sound the box makes when shaken, or the idea that they will have something their co-consumers do not. It is now being used to gain insight into customers' motivations, preferences and decisions, allowing marketers to tailor the development, advertising and pricing of their products.
Due to their age and the amount of time spent online, advocates worry kids are susceptible to online manipulation by advertisers. It is known online companies gather, analyze and use data for marketing directed at children to influence their decisions. Today’s digital media uses augmented reality and virtual reality on content that reflects the interests and goals of content creators, platforms and marketers. Artificial intelligence, machine learning and other systems are used to make continuous decisions about how online content for children can be personalized to increase engagement. Advocates say branded content in various forms of multimedia, including native advertising and influencer marketing, exposes children to marketing that is inherently manipulative or purposely disguised as entertainment or other information.
Proposed Legislation: Reintroduction of H.R.4801 - Protecting the Information of our Vulnerable Children and Youth Act (117th Congress 2021-2022)
Prospective Sponsor: Rep. Kathy Castor (FL) |
- I oppose reforming current neuromarketing policy and wish to donate resources to the campaign committee of Speaker Kevin McCarthy (CA).
- I support updating and expanding the Children’s Online Privacy Protection Act of 1998 by:
1.) Prohibiting companies from targeting children and teenagers based on their personal information and behavior.
2.) Prohibiting Industry Self-Regulation and requiring an operator to make the best interests of children and teenagers a primary design consideration when designing its service.
3.) Requiring Opt-In Consent for all Individuals Under 18’ and prohibits companies from sharing personal information without consent.
4.) Expanding the type of information explicitly covered to include physical characteristics, biometric information, health information, education information, contents of messages and calls, browsing and search history, geolocation information, and latent audio or visual recordings.
5.) Raising the maximum allowable civil penalty per violation by 50 percent and allows the FTC to pursue punitive damages.
6.) Allowing parents to bring civil actions to help enforce the bill and any resulting regulations by banning companies use of forced arbitration by companies in these disputes.
And wish to donate resources to the campaign committee of Rep. Kathy Castor (FL) and/or to an advocate group currently working with this issue.
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| Winning Option
»» No issues were voted |
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I support updating and expanding the Children’s Online Privacy Protection Act of 1998 by:
1.) Prohibiting companies from targeting children and teenagers based on their personal information and behavior.
2.) Prohibiting Industry Self-Regulation and requiring an operator to make the best interests of children and teenagers a primary design consideration when designing its service.
3.) Requiring Opt-In Consent for all Individuals Under 18’ and prohibits companies from sharing personal information without consent.
4.) Expanding the type of information explicitly covered to include physical characteristics, biometric information, health information, education information, contents of messages and calls, browsing and search history, geolocation information, and latent audio or visual recordings.
5.) Raising the maximum allowable civil penalty per violation by 50 percent and allows the FTC to pursue punitive damages.
6.) Allowing parents to bring civil actions to help enforce the bill and any resulting regulations by banning companies use of forced arbitration by companies in these disputes.
And wish to donate resources to the campaign committee of Rep. Kathy Castor (FL) and/or to an advocate group currently working with this issue.
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- Representative
If elected as a trustee, the campaign committee of Rep. Kathy Castor (FL) will be unconditionally awarded the funds pledged to this issue along with a letter requesting her to favorably consider either reintroducing H.R.4801 - Kids PRIVCY Act (117th Congress 2021-2022), or a similar version thereof.
- Commercial Alert
If elected as a trustee, Commercial Alert will be awarded the funds pledged to this issue along with a letter requesting these funds be used to advocate against the use of neuromarketing techniques on children.
Commercial Alert became a project of Public Citizen in 2011. Commercial Alert’s mission is to keep the commercial culture within its proper sphere, and to prevent it from exploiting children and subverting the higher values of family, community, environmental integrity and democracy. Public Citizen serves as the people's voice in the nation's capital. For four decades, we have proudly championed citizen interests before Congress, the executive branch agencies and the courts.
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- No trustee votes received.
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| Poll Opening Date |
May 15, 2023 |
| Poll Closing Date |
May 21, 2023 |
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