As our nation’s population grows more diverse, a number of people hope our media, particularly its broadcasters, can better reflect this diversity. The most common ethnicity of American news anchors is White (66.7%), followed by Hispanic or Latino (12.6%), Asian (9.7%) and Black or African American (6.4%). Advocates say media diversity is one of the most consequential factors shaping how Americans of all colors and backgrounds view themselves and each other. Studies show that bias in media portrayals continues to perpetuate negative attitudes towards minority communities and fuel our country’s divisions. Advocates say diversity in media matters because it brings attention to an otherwise underrepresented community and gives a voice to the otherwise voiceless.

The primary argument against media diversity is rooted in the broader political and ideological backlash against Diversity, Equity, and Inclusion (DEI). Critics contend that such efforts are divisive and can lead to reverse discrimination, while also citing risks concerning data privacy and effectiveness. Supporters of media diversity claim the pandemic, economic meltdown, election and protests have all exposed the inadequacies in the coverage of these events by traditional media outlets. Lacking the knowledge or experience of living through racism, poverty and marginalization, many broadcasters are unable to emphasize or connect with the subjects of their reporting. Advocates say in addition to hiring more broadcasters diversified by race, gender, gender identity, and sexual orientation, media ownership must diversify as well.

Pending Legislation: S.2123 - Broadcast VOICES Act
Sponsor: Sen. Gary Peters (MI)
Status: Senate Committee on Finance
Cahir: Sen. Mike Crapo (ID)

• I oppose reforming current media diversity policy and wish to donate resources to the campaign committee of Leader John Thune (SD).
• I support increasing ownership diversity in the U.S. broadcasting industry by:
  
  1.) Reinstating a program that ran from 1978 to 1995, which incentivized the sale of broadcast stations to women and minorities through favorable tax treatment.
  
  2.) Creating a tax credit for current broadcast owners who donate their stations to entities that train socially disadvantaged individuals in media management.
  
  3.) Requiring The Federal Communication Commission to submit reports to Congress every two years, detailing recommendations to increase broadcast ownership among socially disadvantaged individuals and assessing the connection between ownership diversity and viewpoint diversity.
  
  4.) Defining "socially disadvantaged individual" to include women and individuals who have been subjected to racial, ethnic, or cultural prejudice.
  
  And wish to donate resources to the campaign committee of Sen. Mike Crapo (ID) and/or to an advocate group currently working with this issue.