MEDIA & ADVERTISING »» MEDIA »» MEDIA DIVERSITY »» Oct 18, 2021

As our nation’s population grows more diverse, many hope our media, particularly its broadcasters, can better reflect this diversity. Media diversity is one of the most consequential factors shaping how Americans of all colors and backgrounds view themselves and each other. Studies show that bias in media portrayals continues to perpetuate negative attitudes towards minority communities and fuel our country’s divisions. Advocates say diversity in media matters because it brings attention to an otherwise underrepresented community and gives a voice to the otherwise voiceless. The pandemic, economic meltdown, election and protests have all exposed the inadequacies in the coverage of these events by traditional media outlets. Lacking the knowledge or experience of living through racism, poverty and marginalization, many broadcasters are unable to emphasize or connect with the subjects of their reporting. Advocates say in addition to hiring more broadcasters diversified by race, gender, gender identity, and sexual orientation, media ownership must diversify as well. Proposed Legislation: H.R.5564 - Enhancing Broadcaster DIVERSITY Data Act (116th Congress) Prospective Sponsor: Rep. Yvette Clarke (NY)