MEDIA & ADVERTISING »» MEDIA »» SOCIAL MEDIA DISINFORMATION »» Jan 18, 2021

The business model of most social media platforms depend on advertising revenue for success. Often, the pressure for growth and user-engagement take precedent over displaying truthful content. This tactic may be good for business but advocates warn it is very harmful to our society. Algorithms employed by these firms amplify disinformation, conspiracy theories and hate speech to trigger outrage and fear among viewers - ensuring these items will be widely shared and reposted. Critics claim these policies allow extremist groups such as anti-vaxxers, climate change deniers, white supremacists (and Russia) to appear more popular than they actually are, and to enjoy more support than they really do. Facebook and other platforms are aware of these effects but repeated attempts to adjust their algorithms have been repeatedly ignored, diluted or deliberately shut down by company officials. In 2018, Facebook managers reportedly told employees the company